Top-Rated Airbnb Experience in Austin,Texas, accumulating over 500 bookings and 5-star reviews
The core concept revolved around showcasing Austin through the eyes of a local, crafting a truly authentic and personalized experience for each guest. Understanding that every traveler seeks something unique, we offered a customizable itinerary.
This innovative Airbnb Experience served a dual purpose. It not only fostered genuine connections with hundreds of visitors from across the globe, but also provided a valuable platform to share our love for Austin.
Leveraging our established relationships within the Austin community, we partnered with businesses on South Congress. This collaboration allowed us to offer exclusive discounts to our guests and facilitate cross-promotion, creating a mutually beneficial network that strengthened our local presence.
Our commitment to showcasing Austin didn't stop there. We created a dedicated website featuring a comprehensive guide to the city. This digital resource served as a valuable tool for both our Airbnb guests and any visitor seeking to explore Austin's vibrant offerings. From hidden-gem restaurants to must-do activities, the website provided a one-stop shop for planning the perfect Austin adventure.
ANGA HAUS
Our team dove deep, crafting a comprehensive brand strategy for Anga House. This strategy encompassed several key elements:
Visual Storytelling: We produced high-quality film and photo content encompassing Anga Haus's events such as Black Art Weekend.
Building Social Media Communities: Leveraging our social media expertise, we assisted in building and engaging audiences on platforms TikTok and Instagram. This strategy broadened Anga Haus's reach, fostering a vibrant online community of art enthusiasts.
Harnessing the Power of Podcasts: To further amplify Anga Haus's voice, a member of our team had the opportunity of being the inaugural guest on their podcast. The conversation explored the intersection of marketing and storytelling, highlighting how both disciplines connect with audiences through the power of narrative.
“Letters To My Mother”- Feature Film by Aluoch Ojode
Our team worked with with Aluoch to translate her creative vision into a compelling cinematic experience. This involved working closely with her to develop a detailed storyboard, planning filming locations, shot composition, and pacing – all while leveraging our expertise in storytelling, project management and creative execution.
The entire film was shot using an iPhone 13, showcasing the power of modern technology for creative storytelling. "Letters To My Mother" exemplifies IDM's commitment to supporting creative and artistic endeavors. Launched at Soho House, we're proud to have played a role in bringing Aluoch's story to life, and we're excited to see this powerful short film reach a global audience.