Public Sector Work
Building Bridges Through Culturally Aware Marketing:
IDM played a pivotal role in the success of the Texas Secretary of State's marketing campaign. Our team led the development and execution of culturally aware translingual content, ensuring inclusivity and effectively reaching diverse audiences. This impactful approach contributed to a successful $8 million bid win, demonstrating the power of effective communication in achieving public sector goals.
Sharing Expertise for a Thriving Austin:
IDM actively participates in shaping the future of Austin. Our team member served as a Panelist for the City of Austin's Heritage Preservation Grants, contributing valuable insights and expertise during the evaluation and funding process. We played a role in the City of Austin Economic Development Department, evaluating applications under the Educational and Marketing categories. This participation allows us to directly contribute to the preservation of Austin's rich heritage and the economic development of our vibrant city.
Securing Funding for Community Initiatives:
Our expertise in grant writing was instrumental in securing multiple grants (Elevate) from the City of Austin Economic Department for the Vietnamese American Community of Austin, Texas (VACAT). This grant proposal, authored by our team, effectively showcased VACAT's mission, marketing strategies, objectives, and the impact they have on the Vietnamese community in Austin. The grant not only provided crucial financial support, but also served as a recognition of VACAT's achievements in heritage tourism and cultural vibrancy.
