The Power of Social Media at Interactive Digital Marketing

At IDM, we bring brand awareness and cultural impact in a unique and meaningful way to a global audience.

Commercials

We specialize in high quality video content creation across various lifestyle sectors, including luxury, cosmetics, food, travel, hotels, restaurants, and cultural destinations. We foster brand loyalty, drive engagement, and spark meaningful conversations by cultivating a vibrant online community.

This content transcends simple entertainment; it actively champions local, women-owned, and BIPOC-owned businesses, giving them a platform to connect with potential customers.

Select Clients we’ve worked with include:

Bringing your ideas to life with Augmented Reality(AR)

Harnessing the cutting edge of technology, IDM is among the Top 1% of TikTok Effect House Creators. This translates to a deep understanding of how to leverage Augmented Reality (AR) to create engaging and impactful brand experiences that build brand awareness and loyalty.

Ready to see how AR can transform your brand? Explore our case studies to discover how we've helped clients achieve:

Global brand awareness: We create filters that ignited virality, reaching millions of users and skyrocketing brand recognition.

Enhanced user engagement: Our interactive AR experiences drove record-breaking audience participation with user generated content (UGC) and boosted brand loyalty.

Measurable results: We track key metrics to ensure your AR campaign delivers a measurable return on investment (ROI).

Our team lives and breathes the internet. We anticipate trends, dissect meme cultures, and translate that knowledge into engaging AR filters that capture the zeitgeist and propel your brand in social media.

The Intersection of Technology & Sustainability

Our team given full creative control, developed an AR Try-On experience.  This innovative experience allowed users to virtually explore NKWO's entire Fashion Week Collection, spanning 2017-2023, directly from their phones or a dedicated photo booth within Soho House.

Aligning perfectly with NKWO's commitment to sustainability, this AR experience eliminated the need for physical samples.  NKWO champions responsible fashion practices, as evidenced by their creation of "Dakala", a unique fabric crafted from textile waste. This dedication to sustainability has garnered them recognition in Vogue (featuring Naomi Campbell), Vogue Britain, and CNN.

The AR Try-On experience was a resounding success.  In just the first seven days, the experience boasted over 600,000 total uses, significantly elevating NKWO's brand awareness on a global scale.  The AR format transcended traditional limitations, offering an inclusive experience accessible to everyone – regardless of age, gender, or size with 43% of users being male.

Augmented Reality (AR) Photo Booth for Celebrasia

Last year, for AAPI (Asian American and Pacific Islander) Heritage Month, our team designed an immersive space dedicated to Vietnamese culture at Celebrasia, an annual event hosted by The City of Austin's Asian American Resource Center (AARC). This space offered attendees a unique opportunity to explore the rich traditions, culture, and holidays of Vietnam!

Understanding the power of interactive learning and augmented reality, our team designed an Augmented Reality (AR) photo booth for the Vietnamese cultural room. This innovative experience allowed attendees to virtually "dress up" in traditional Vietnamese attire, such as the conical hat (nón lá) and the Ao Dai (a long tunic dress). They could then capture these experiences through photos and videos to share with friends and family, fostering a deeper connection with Vietnamese culture.

This filter showcased the vast diversity of Vietnamese cuisine. Users were actively engaged as they used this filter to make videos showcasing their recipes, highlighting Vietnamese restaurants and eating the dishes from this filter. This filter garnered 5 million views and inspired the creation of over 3,500 user-generated videos. It sparked a global conversation on Vietnamese food culture beyond familiar dishes such as Pho and Banh Mi.

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